It was mid-August last year when Shepparton’s McIntosh Pavilion was packed to the brim with 500 women — all singing along to popular 1999 tune by TLC, No Scrubs.
The women had lined up for hours waiting for this moment — to get the chance to dance, shop, laugh hysterically and hear from Melbourne-based ‘mummy blogger’ Sophie Cachia.
In just under one hour the 500 tickets available for the event — Boobs, Pubes and Bubbles — had sold out.
It was the first time event manager Amanda McCulloch and talent manager Jess Blizzard had come together under the banner Lady Boss Events — and the women knew they were on to something special.
‘‘There’s not many events focused on regional women,’’ Ms McCulloch said.
‘‘It’s hard to get to Melbourne so we thought we’d bring the event to them.
‘‘For regional chicks, this is what is missing.’’
Ms Blizzard said the idea to run the event had evolved after she began managing Ms Cachia.
‘‘I’d been doing talent management for about three or so years and I was looking at ways to expand,’’ she said.
Ms Blizzard, knowing Ms Cachia had a large fan base in the area, mentioned the blogger to her father-in-law and suggested she come to Shepparton.
Having known Ms McCulloch for many years, the pair came together to put the event on, with all three women volunteering their time to do so.
Women from as far as Adelaide were desperate to secure tickets to the event, which saw the popular blogger on stage speaking about all aspects of her life.
Open to all, the event attracted people from all walks of life — not just mothers.
And mothers could bring their bubs in arms and breastfeed to their heart’s content or in private — in the hilariously named Milk Bar — if they wished to do so.
Ms McCulloch was seven months pregnant herself during the event, balancing babies on her hips to allow the women present a rest from holding their children.
‘‘It was created by women, for women,’’ Ms Blizzard said.
‘‘It was fun and light-hearted, not a stifling business event.’’
The pair has not been afraid to dive head-first into the online marketing realm.
‘‘It’s now the way millennials communicate,’’ Ms McCulloch said.
‘‘It’s such an influential space and you’re in trouble if you’re ignoring it.’’
With more than 230 000 followers on her Instagram page, Ms Cachia certainly has influence when it comes to her fans, something the women made the most of when promoting the event.
‘‘The online market is our biggest space,’’ Ms McCulloch said.
‘‘It’s an interesting space to play in.’’
Growing up in the district, the pair knows what regional women miss out on.
‘‘For regional chicks, this is what is missing,’’ Ms McCulloch said.
‘‘Everyone was walking in to 1990s hip hop. The bar is open,’’ Ms Blizzard added.
‘‘A lot of women just need an afternoon out to remember what it was like before having kids.’’
After the success of their sold-out Shepparton event, the pair took the same format to Albury in October last year with another due to hit Bendigo on April 22.
Kicking off at 1pm, the organisers ask you to ‘‘walk in like a goddess and grab your free glass of sparkling’’.
Following a chat with Sophie Cachia at 2.30pm guests can get back into more ‘‘champagne, cocktails and shopping until we kick your gorgeous butts out the door’’.
Just a few tickets are left for the Bendigo event, so get in quick at: www.trybooking.com/book/event?eid=327088 if you wish to attend.